Drones for real estate
Any reputable Realtor(R) is going to get professional photos made when he/she gets a gorgeous home to list (with a few minor exceptions). That’s an easy decision because some 90% of homebuyers begin their search online. But have you thought about getting a drone to photograph your home before listing it? Well, it’s time to consider drone photograph
y if your home is a stunner.
Today’s home buyers are savvier about their buying options than ever before. They are able to research prices, browse listings, and investigate other important factors before even making the first call to a real estate agent.
So professional photography and video can make the difference between your home getting a second look or getting skipped.
Buyers Love Having a Birds-Eye View
It’s increasingly likely that buyers will look for aerial photography to help them make their buying decisions. Just like professional ground-level photos of the home and property, and like the video tour that really gives that first-hand feel, aerial shots are something buyers like when evaluating properties.
People enjoy looking at aerial content because it gives them a new perspective. That helps them feel good about their choice to pursue a property. Plus, they take you seriously when you take marketing your property seriously using quality material.
Quality Material Makes Your Property Look Good
Professionals create quality products. They have the skills, tools, and professional eye to make your property and its best features look amazing. Quality marketing materials can even shorten sale time and raise the final list price, too.
Aerial footage is especially effective when topography, land features, and amenities are best displayed from above. Professional aerial shots can really enhance the overall impression of your property.
Professionals Are Certified
The use of unmanned aerial systems (UAS) – what we commonly call “drones” – is becoming more frequent in the production of commercial photos and videos. But that doesn’t mean there aren’t issues.
Current Federal Aviation Administration regulation requires that UAS equipment be certified and operated by a certificated pilot when used for commercial purposes.
This means that you can’t just buy a drone and take pictures to sell your house. You can’t pay your real estate agent to take them either, unless they also meet the FAA regulations. Hiring a certified operator can save you fines or even legal trouble down the road.
When you’re ready to take marketing your home to the next level, contact a reputable real estate agency to get started. Professionally shot aerial photos and videos can really make the difference for a prospective buyer when they make the list of “must-see” listings.
I’ll be honest: I have not yet researched the rules or the fees associated with drone photography in the Nashville real estate market. But if your home is a stunner, let’s navigate this path together.